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NHL-Level Evaluation & Mentorship for Hockey Development

We help hockey players and families understand where they stand — and where to go next. Powered by NHL scouting insight, our system guides you through development, exposure, and smart career decisions.

The HockeyDNA Framework:
A Scouting-First Approach

Our proprietary framework is modeled after how NHL and NCAA programs assess talent. We've simplified that system into a process any serious player can understand — and use.

What makes our evaluations different:

50+

HockeyDNA TRAITS ANALYZED

1

OF-A-KIND

EVALUATION

BREAKDOWNS, PRO PLAYER COMPS, & MUCH MORE

Shift-

by-Shift

DECADES OF NHL SCOUTING & PLAYING EXPERIENCE

5+

Is This Right for You?

HockeyDNA is designed for serious players and families who want to make informed decisions — not chase hype.

You're a fit if:

  • You're between ages 13–20, in a competitive environment

  • You want feedback from experts who actually work in the game

  • You're seeking honest direction, not sugarcoated coaching

  • You want to maximize development and avoid wasted seasons

Real Experience,
Real Evaluation

At HockeyDNA, we don't offer cookie-cutter advice or generic coaching tips. Your evaluations are built using the same principles trusted by NHL scouts — because that's who built our system.

Pro-Level Criteria

Evaluations based on professional standards

NHL Scout Review

Footage reviewed by real NHL scouts

Development Pathways

Actionable steps for improvement

hDNA Reports

Customized analysis for each player

What We Actually DO,
And Why It Matters

At HockeyDNA, we don't offer cookie-cutter advice or generic coaching tips. Your evaluations are built using the same principles trusted by NHL scouts — because that's who built our system.

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Want Ongoing Feedback & Direct Access to Mentorship?

Join Our Roster

For players and families ready to fully commit to development, we offer our Inner Circle: a season-long, premium package with recurring evaluations, development tracking, and direct access to our scouting team.

For players and families ready to fully commit to development, we offer the hDNA Roster: a season-long, premium package with recurring evaluations, development tracking, and direct access to our scouting team.

Not Ready Yet?
Stay in the Loop

Get scouting insights, development tips, and stories from the game — directly from our founder and NHL scout team. Perfect for hockey players & families who want to make smarter decisions, on their own time.

Subscribe to HockeyDNA Insights

What Players & Parents Are Saying

Cayce (hDNA Parent)

As a mom it is so important to me to have my kids connect with people and create relationships with them. Working with you guys has been such a blessing. You’ve connected with them, built trust, and from my perspective, the relationship that you have with each of them is really special. Truly, it’s like a family! Secondly, the process you’ve established for mentoring, supporting, and providing essential feedback is so professional and engaging.  I think the most important part is watching their confidence grow and watching them mature not only on the ice, but off the ice. We are really lucky to have found Hockey DNA! You guys are so appreciated!

Michael (hDNA Parent)

"First off, I want to tell you that I was blown away by the analysis & engagement! Top shelf stuff! 

 

Having you guys by their side is the best decision we have made for our boys and their path whatever that might be. 

The boys love working with you! The video analysis, written analysis, the way you communicate with them is the perfect combination of tools to get the learning across. Since working with you guys, it has boosted their confidence and work ethic and I think love for the game. They feel special because the time you dedicate to them as players and kids."

Christos (hDNA Player)

"After just two games they were able to change my game positivelyI’m extremely grateful for all they have done for me- reviewing games, pointing out strengths & weaknesses, and full evaluations."
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